FloraPodium Pitch: Cymbidium and Amaryllis!

The month of November is all about the "Exclusive Inspiration Weeks". Martijn Bentvelsen (product manager of the Amaryllis group) and Manon Poot (product manager of the Cut Orchid and Cymbidium group) gave an inspiring and educational presentation about these beautiful product groups on the FloraPodium last week. They were supported by two growers Ronald Ammerlaan and Arno van Marrewijk, who provided additional information.

"Through the organization of the Exclusive Inspiration Weeks (EIW), we literally bring supply and demand together and we increase the sales potential of the product for both growers and the trade," says Martijn Bentvelsen. This also worked well with us! Departments such as purchasing, sales and marketing and communication were present at this pitch and were able to share valuable information with each other as a result of the presentation.

Manon and Martijn provided a good overall commercial picture of the Amaryllis and the Cymbidium on the basis of figures. For example, when are peak moments for both product groups in the year? Which colors are most in demand and in which ways are they being marketed. For example, the red and white amaryllis are the most sold. Furthermore, the mixed Cymbidium in a box is in high demand worldwide.

In addition to these figures, the trends are also discussed. A campaign is running for both Amaryllis and Cymbidium. "Hello it’s me" from www.amaryllisinfo.eu is the ongoing Amaryllis campaign. The versatility of the stately amaryllis is shown in collaboration with, for example, Fleurop. Amaryllis stands for color and strength and symbolizes pride and enchanting beauty. Exactly what you need when it is cold and dark outside. This impressive flower comes in many shapes and colors. Amaryllis is widely available from November to March.

The Cymbidium Pure Elegance campaign from www.cymbidium.info is running for the Cymbidium. The perfect flower to make a statement with your interior. Cymbidiums are available in red, orange, yellow, green, blue, indigo and violet. They are also available in natural colors such as brown and white. Finally, there are also two-color variants. Cymbidium symbolizes a pure, valued and respected friendship. In addition to receiving the flower, giving the flower is also seen as an honor. It is therefore not surprising that the cut flower is a popular gift among good friends in China.
Finally, the two  growers also gave a presentation of their products. What makes a product attractive for trade, what doensn’t? Filling in a feedback form at the end of the presentation provided the growers with helpful feedback from the trade.

Participating growers: Peet Zwink, Seven Orchids, Ronald Ammerlaan, Alain, Kwekerij Leekade., Amaranthos Floweres, Ab van Paassen Amaryllis kwekerij, Frans Kouwenhoven Amaryllis Bv, Arno van Marrewijk